"As far as the men's pattern, foreign brand, because some of the input of short-term arbitrage, leading to brand be diluted, reputation downturn, such as warren tino, such as forming of the old, but the brand outside, new to enter the Chinese market, the foreign brands, basically be and the new Chinese brand of competing against. Now don't like before, anta shoes came in, Chinese consumers will pay homage. For example, the new Aaron style is less, under the name of President sportswear, in China there is no any influence." Beijing rich media sounds of heaven culture communication Co., LTD. Senior director wang wei said customers. First of all, sent personnel directly to the terminal, each agency to domestic store outlets as a baseline, li ning and collect all store material, including shop management, the shopkeeper material, business circle, contact information, store image planning, agent support policy, etc. And in the light of the problems existing in the shops do shooting scene. The second step, will in all areas of the material collection, drawing up a terminal market analysis report. And to all areas targeted for a graphic both report. Talent reserve and selection of the same period. The third step, invite about the current operating the best agent (10-15 companies), a single be calm, to ensure the stability of the deal with him, and appropriate, to give some support. China leisure li-ning shoes brand merchant as China local franchise introduced the first leisure clothing brand of the mechanism, the first in China launched a "branch management mode." our marketing Merchant brand is also faced with this situation, but the company with the situation, have been actively seeking a new way out,
Now the Chinese market rank international a brand, such as George armani (GiorgioArmani), China's top brands such as man is super yearning. Li ning shops, gucci, LV fortress version in the domestic market is very popular with each passing day, can't afford to buy the brand clothing people buy fake their A cargo, aeriform in cultivating the buyers of the fortress clothing brand culture, one day they have the ability to buy, nature will want to buy the real thing.. At present in ZhongDiDuan market, foreign brand for China no threat because brand channel, China is too big, foreign ZhongDiDuan brand temporarily afraid to come in. "So far, the men's clothing industry has been leading processing period, the government leading processing period, private private leading brand of three stages. At present, the men's clothing industry formed three men's clothing industry cluster: in jiangsu, zhejiang and Shanghai area Shanghai, ningbo, zhejiang wenzhou, as a representative of the" sent "men's clothing industry cluster, such as youngor has very good news, bird, etc, to MinDongNa jinjiang and stone lion; as a representative of the" min faction "men's clothing industry cluster, such as seven Wolf, the eu, nine animal husbandry; relying on king Hong Kong, macau, development of the pearl river delta, the men's clothing industry cluster up.